ANSWER ENGINE OPTIMIZATION
AEO
Imagine you're planning a trip and you ask an AI tool, "What's a great family-friendly hotel in Miami?" Instead of handing you a long list of links to click through, the AI just answers — and names a few hotels. Getting named is the whole game. It's like raising your hand in class: the clearer you are about where you are, what you offer, and who you're right for, the better your chance of getting called on.
AEO — Answer Engine Optimization — is making sure AI search tools can clearly understand what your hotel is, where it is, and who it's for, so you're one of the options the AI recommends.
People are starting to ask AI where to stay, eat, and go. If it can't easily understand your hotel, you just won't show up in the answer.
