LOCATION INTELLIGENCE

What does Azira do?

We explain hotel technology companies like we're talking to a 10-year-old. No buzzwords. No next-generation anything. Just what the company actually does.

LOCATION INTELLIGENCE

Azira

Imagine your teacher wants to plan the best class field trip. Before deciding where to go, she wants to know: where do kids like to go after school? The park? The ice cream shop? The arcade? She doesn't need to know who the kids are. She just wants to see where lots of kids like to go.

Azira helps hotels and tourism groups see where people travel, where they came from, how long they stayed, and what places they visited along the way.

Maybe they discover guests who visit the beach usually stay an extra night, or that a new advertising campaign brought more visitors than last summer. Smarter decisions — and the ability to market to those exact same people.

EP 02

Azira & Alliants

AUG 06 · 2:13

ALSO EXPLAINED IN EP 02

What does Alliants do? →

FOR HOTEL TECH COMPANIES

Want us to explain your company?

If someone has ever asked what your product does and you watched their eyes glaze over halfway through the answer, this is for you. We take what you do and explain it the way you would to a ten-year-old — which, it turns out, is also how most people want to hear it.

We made the first episode ourselves, to prove the format works. Tell us about your company and we will take it from there.